Brand and Content Marketing Manager
Apply Now Apply Later Job ID 10140596 Location Madrid, Spain Business The Walt Disney Company (EMEA) Date posted Feb. 06, 2026Job Summary:
The Walt Disney Company (TWDC) is a global leader in family entertainment, renowned for its storytelling, creativity, innovation, and ability to bring magic to audiences of all ages. For over a century, Disney has shaped the entertainment industry with iconic brands, beloved characters, groundbreaking technology, and unforgettable experiences. Today, TWDC operates at a truly global scale, with teams and operations across film, television, streaming, consumer products, sports, and world‑class experiences.
You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
This job is a permanent position based 4 days a week in our office in Madrid.
What you would do :
As our Brand & Content Marketing Manager, you will:
- Lead the creation and execution of marketing campaigns for Disney+ General Entertainment and exclusive content in Spain.
- Craft and implement marketing strategies that align with business priorities and resonate with Spanish audiences.
- Partner closely with Brand, Creative, PR, Content, Performance, and Social Media teams to ensure cohesive and impactful campaigns.
- Conduct audience, content, and creative research to guide strategic decisions and strengthen cultural relevance.
- Manage media agencies in the development and rollout of full‑funnel campaigns, ensuring adherence to brand standards and performance goals.
- Support the launch of global and regional titles, adapting campaigns for the Spanish market and coordinating with regional counterparts.
- Contribute to insights decks, business cases, strategic plans, and post‑campaign analysis.
- Help shape Disney+ Spain’s long‑term brand strategy through research, strategic proposals, and innovative marketing solutions.
- Identify and activate brand‑building opportunities across content marketing, social media, partnerships, and PR/events.
- Collaborate with regional teams to share learnings, leverage best practices, and continuously refine campaign effectiveness.
Profile :
- 10+ years of experience in content marketing within the entertainment industry (SVOD experience strongly preferred).
- A proven ability to deliver high‑impact campaigns on time and within budget.
- Strong analytical skills paired with sound strategic judgment.
- Expertise in budget management and financial oversight for large‑scale campaigns.
- Experience leading complex, cross‑functional marketing initiatives.
- Excellent communication and relationship‑building skills.
- Full professional fluency in Spanish and English.
- Creativity, curiosity, and an open‑minded, solutions‑oriented approach.
- Exceptional attention to detail and the ability to think both strategically and tactically.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Iberia S.L, which is part of a business we call The Walt Disney Company (EMEA).