Trading, Commercial & Content Planning Manager
Apply Now Apply Later Job ID 10092775 Location Milan, Italy Business The Walt Disney Company (EMEA) Date posted Jul. 03, 2024Job Summary:
*This Role is based in our Milan office 4 days per week*
The Trading, Commercial & Content Planning Manager is accountable for the commercial and content planning process for the DTC business in Italy as well as for tracking and providing regular trading updates and business analysis to the Italian and EMEA DTC leadership. This role is a pivotal part of the DTC Growth team and will provide a significant contribution in driving profitable growth in Italy with a specific focus on the analysis of the key components of the business: subscribers base, acquisition, and churn. The role will define and continuously improve the local forecasting by understanding the market and the business dynamics based on the most recent business performance and local insights.
Areas of Responsibility
Role is responsible for leading all DTC main reporting and forecasting critical metrics for Italy and leading growth reviews with key collaborators.
Leading the regional Disney+ subscriber planning, including the preparation of forecasts and annual/long-range plans – i.e. LRP, AOP, QBRs, MBRs, Latest Views (LVs).
Track, analyse trading numbers on a daily/weekly/monthly basis (sign-ups, churn, net growth, subscribers, etc.) and provide insights to key stakeholders on short, mid and long term opportunities and risks
Analyse opportunities and risks to our plan, and presents sensitivities to senior executives. Understand and explain the input metrics and drivers of growth to help enhance return on investment.
Prepare weekly action plans to improve sign-ups within an optimised spend and address retention
Prepare presentations required by senior management and EMEA leadership teams regarding Disney+ planning and trading
Model and build cases, including evaluating and analysing the impacts on profitable subscriber growth, while collaborating closely with local Growth managers
Experience and Professional Qualifications Required
At least 3-5 years of significant work experience in a similar highly data driven role (e.g. Finance, Marketing Analytics, Commercial Planning) within a high-growth DTC subscription business or customer-focutech Companies
Strong data analysis skills with experience in building business model
Highlighting the key competencies required for the role
Extensive experience in digital commerce, with consistent track record in delivering commercial and trading analysis and reports
Excellent analytical skills, able to understand, develop and improve a sophisticated financial modelling and planning infrastructures
Strong business understanding, allowing to help develop, quantify and articulate strategies and tactics that drive growth
Excellent verbal and written communication skills both in Italian and English, coupled with the ability to synthesize detailed information into succinct and actionable recommendations in presentations for our senior executives
Strong organizational skills and a structured working method
A strong work ethic and able to prioritize and problem solve issues when they arise
Advanced Microsoft Excel and Power Point knowledge is required; Microsoft Office skills are preferred and Power BI / Tableau desired skills!
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with THE WALT DISNEY COMPANY ITALIA SRL, which is part of a business we call The Walt Disney Company (EMEA).