Assistant Manager - Ad Sales, Star International Business
Apply Now Apply Later Job ID 10089368 Location Mumbai, India Business The Walt Disney Company (India) Date posted Jun. 12, 2024Job Summary:
About the Role:
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is crucial to drive advertisement sales revenue and market share of channels by engaging with advertisers and media agencies across market.
Context:
With STAR’s content finding high affinity with International audiences, a bouquet of Channels – namely, Star Plus, Star Gold, Star Bharat, Vijay TV, Asianet and Star Maa was launched for the ethnic audience of South East Asia almost 15 years ago. Your key focus will lie in driving deeper consumer and customer connect for these Channels. In addition, you will also drive initiatives, events and integrations to strengthen the brand presence and drive advertising sales.
Key Responsibilities:
- Driving advertisement sales revenue and market share of channels by engaging with advertisers and media agencies
- Develop high-quality proposals, lead pitches, and deliver high level of client servicing resulting in expansion of company’s customer base and ensure “top of mind” recall for the brand
- Conceptualize events that resonate with the audience and bring in sponsorship sales
- Maximize individual sales revenue while providing accurate and timely forecasts
Performance Measures:
- AOP revenue and OI targets
- Execution of branded and sponsored content initiatives
- Key account development
Qualifications:
- Minimum 4-5 years of ad sales experience in Television/Radio/Print and events in the local market
- Experience in Digital sales would be preferred
- Proficiency in Tamil to better understand the content and communicate with local advertisers
- Clear demonstration of strong ad sales and brand solutions experience
- Strong campaign management and quantitative analytical skills
Personal Attributes:
- Eye for detail and ability to meet deadlines.
- Resourceful, collaborative and self-driven
- Able to adapt to a dynamic and fast paced internal and external environment
KNOWLEDGE AND SKILLS
- Ability to drive and achieve clear, pre-defined objectives
- Strong on ideation and problem-solving attitude through leveraging available resources
- Adept at MS Office tools such as PowerPoint, Excel and Word with strong public speaking or presentation skills
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.
With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).