Analyst, Data Outcomes & Attribution
Apply Now Apply Later Job ID 10092819 Location New York, New York, United States Business Disney Entertainment Date posted Sep. 06, 2024Job Summary:
The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem. The Analyst, Data Outcomes & Attribution will work on projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients.
Job Summary:
The successful candidate will work directly with the Global Data Outcomes & Attribution team as well sales teams, agency partners, and brand partners to understand measurement needs and challenges. They will work with measurement vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience.If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.
Responsibilities and Duties of the Role:
- Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
- Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
- Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results
Required Education, Experience/Skills/Training:
- 2+ years of Experience in digital, digital video/TV, or media-focused data businesses
- Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
- Must have a comprehensive understanding of the media business
- Must have excellent presentation and writing skills
- Experience with attribution/ROI, brand lift vendors or data providers is a plus
- SQL experience is a plus
- Must be a team player with the ability to build relationships with both internal and external clients
Preferred:
- BA/BS is communications, data analytics, social sciences or related field required
#DisneyAdvertising
The hiring range for this position is $80,800 - $108,300. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment:
At Disney Corporate you can see how the businesses behind the Company’s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you’ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Advertising Sales, LLC, which is part of a business we call Disney Entertainment.
Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.