Analyst, Marketing Planning & Analytics
Apply Now Apply Later Job ID 10101382 Location New York, New York, United States Business The Walt Disney Studios Date posted Sep. 19, 2024Job Summary:
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more! In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios!
Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
The Growth Marketing team is tasked with driving new subscriber acquisition & Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel.
Responsibilities:
- Assist with orchestrating the development of reporting and analysis, specifically integrating marketing data with content + retention metrics.
- Develop and maintain reporting dashboards using Tableau, Looker and sophisticated Excel to track key marketing critical metrics.
- Craft and develop clear, visually engaging charts and infographics to effectively communicate sophisticated data, trends, and insights
- Support implementation and management of automated solutions to streamline data collection, transformation, and reporting workflows, reducing manual effort, minimizing errors, and accelerating the delivery of accurate, actionable insights
- Execute in-depth, targeted, ad-hoc data analyses to support partner needs across marketing, finance, and data teams
- Collaborate with cross-functional teams to identify opportunities for optimization and improvement.
- Use detailed, comprehensive data analysis to assist the creation and implementation of marketing and content strategies.
- Assist with analyzing customer centricity (identifying customer characteristics and marketing platforms that result in higher retention and up-sell opportunities).
- Stay current with industry trends and competitor’s best practices in marketing analytics and content planning.
Basic Requirements:
- Bachelor's degree
- 3+ years of professional experience in marketing analytics or a data related field.
- Strong analytical skills with the ability to interpret sophisticated data sets.
- Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker.
- Advance excel knowledge (sumifs, index-match, macros)
- Excellent communication and presentation skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Meticulous with a high level of accuracy
Preferred Requirements:
- Prior experience in marketing analytics or working with a streaming service
- Experience working with digital marketing organizations
- Experiencing working with Marketing Mix Models
- Programming knowledge in Python, R or SQL
The hiring range for this position in New York, NY is $89,300.00 to $119,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.
Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.