Associate Account Executive
Apply Now Apply Later Job ID 10094560 Location New York, New York, United States Business Disney Advertising Date posted Jul. 01, 2024Job Summary:
The Associate Account Executive within the Programmatic Team will be focused on leading the execution and analysis of mid-market revenue across the Disney portfolio, which includes: ABC, ABC Owned Television Stations, ABC News, Disney+, ESPN, Freeform, FX, Hulu and Nat Geo for their defined region.
Job Summary:
This position will act as the day-to-day point of contact for the implementation of programmatic buys with a focus on mid-market agencies & industry verticals, as well as serve as the main point of contact for the Disney Advertising Sales teams for the stewardship of deals. In addition, this position will be focused on analyzing data from various sources to drive strategy for programmatic revenue on a weekly, monthly and annual basis. Through partnership with Sales and our clients, this position will be responsible for providing the following services below.
Responsibilities and Duties of the Role:
- Programmatic strategy by account and category based on analysis from daily, weekly and annual trends
- Prospect, identify and qualify new clients across Disney’s various portfolios as well as look at trend data from various sources (i.e. GAM, Magnite, eMarketer etc.) to develop actionable strategies to increases revenue as
- Work with DAS Sales & Marketing to integrate addressable & programmatic offering into packages that align with client objectives
- Ownership of all reporting capabilities to track revenue, generate sales leads and act as a consultant for the DAS sales team in assigned region
- Work closely with programmatic technology partners (internal/external) to manage and troubleshoot day to day business needs
- Work with Ad Platform Operations teams to provide guidance in the creation, implementation and servicing of Private Marketplace deals with sales team to drive programmatic revenue
Required Education, Experience/Skills/Training:
- 4+ years of experience in digital and/or programmatic media.
- Proven strategic thinker with the ability to analyze data and translate it into specific and measurable tactics, actions, and outcomes.
- Problem solver with the ability to collaborate and work across functions.
- Understanding of how our clients set priorities and performance goals, and how we can align our product portfolio to best fulfill those needs
- Knowledge of how programmatic/digital media is bought and sold, including fluency in ad tech
- Excellent written, verbal and interpersonal communication skills
- Ability to multi-task, make decisions and manage at entrepreneurial speed
The hiring range for this position in New York is $104,300 - $130,300 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Advertising:
Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company’s entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC, which is part of a business we call Disney Advertising.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.