Performance Marketing Associate Manager
Apply Now Apply Later Job ID 10100544 Location New York, New York, United States Business ESPN Date posted Sep. 23, 2024Job Summary:
The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
Position Summary:
The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.
Responsibilities:
- Implement paid media strategies to drive subscriber acquisition, conversion & efficiency with a focus on CTV and programmatic digital media channels
- Successfully apply paid media strategy within digital media channels
- Optimize budget across CTV and programmatic sites/placements to deliver a positive return on marketing spend
- Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
- Contribute to campaign strategy, ad set structure, paid media optimizations, and ad content (including strategic recommendations on creative content and messaging)
- Implement ideas and processes for campaign & bid management
- Analyze campaign data and partner with Marketing Analytics teams to improve effectiveness of acquisition and retention media
- Present learnings and results of media campaigns to cross-functional partners
- Contribute to bidding strategy and rule development for efficient spending and optimization on digital media platforms
- Collaborate with internal marketing teams and external media agency to contribute to overall media planning
Qualifications:
- 2+ years paid media planning & buying
- Deep media buying knowledge of programmatic platforms preferred
- Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
- Experience with direct response campaigns
- Highly skilled in all Microsoft Office Products especially Excel
- Excellent written and verbal communication skills
- Strong enthusiasm for all things Sports and Sports Fans
- Ability to work with cross functional teams and multiple stakeholders
- Strong priority management while handling multiple deliverables/work streams
- Flexibility to work weekends when necessary for larger Sports events
Preferred Qualifications:
- Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
- Experience with mobile app tracking solutions preferred (i.e. Kochava, Appsflyer, Adjust, etc.)
Required Education:
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $73,226 to $98,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN:
Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Streaming Services LLC, which is part of a business we call ESPN.
Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.