Senior Manager, Content Marketing

At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity.  Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world.  If you want to help tell compelling and enduring stories through live theater, we want to hear from you.  

The Senior Manager, Content Marketing is a hybrid thinker and collaborative leader—equal parts storyteller, brand architect, and digital tactician. This role works in collaboration with Director, Marketing and external agency partners to lead the development of creative content campaigns that elevate brand narratives, engage audiences, and drive measurable impact across platforms in support of all Disney Theatrical Group domestic productions.

Working closely with marketing, creative services, publicity, and external partners, the Senior Manager, Content Marketing ensures that every piece of content is purposeful, resonant, and aligned with business goals. This role thrives in an agile and collaborative environment, is willing to take risks, share innovative ideas, and has a deep passion for the Disney brand, Broadway and live entertainment.

Key Responsibilities include:

Content Strategy & Execution

• Develop bold, original creative strategy and concepts for content initiatives.
• Translate brand values and audience insights into compelling narratives and actionable plans that guide execution.
• Partner with internal stakeholders and external agencies to support and coordinate creative execution across media formats, ensuring content is cohesive and strategically integrated.
• Serve as a strategic liaison between creative development and business objectives.
   

Content Marketing

• Lead the team responsible for owned social channels and influencer efforts.
• Build, maintain and enforce comprehensive policies and guidelines that ensure brand integrity and protect intellectual property across all platforms.
• In partnership with Manager, Social Media develop editorial calendars, content roadmaps and distribution plans for all channels.
• Ensure cohesive storytelling and brand alignment across all touchpoints.

Producer

• Own end-to-end production of high-profile projects, ensuring timely delivery, budget adherence, and alignment with brand standards.
• Manage workflows for video shoots, including pre-production planning, scheduling, and post-production review.
• Source, negotiate, and manage external production vendors and agencies to deliver high-quality outputs.
• Serve as primary point of contact for production partners, ensuring clear communication and accountability.
• Develop and track production budgets, monitor expenses, and optimize resources for efficiency.

Leadership & Innovation

• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
• Stay ahead of emerging technologies, media formats and cultural shifts to ensure industry leading output.
• Special projects as required.

Required Qualifications

• 7+ years in creative strategy, brand marketing or content creation, preferably in entertainment or live events.
• Proven ability to lead cross-functional teams and manage complex creative projects.
• Strong understanding of digital media and storytelling.
• Exceptional communication skills with the ability to cater messaging to different audiences.
• Team player with a collaborative mindset who is successful working across the organization.

• Must be available to work onsite 4 days per week (Monday-Thursday). Fridays are remote with flexibility to work onsite as needed. Additional flexibility may be required for evenings and weekends.

Disney Theatrical Group, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt and Anne Quart. Worldwide, its ten Broadway titles, including the current Broadway productions of The Lion King and Aladdin, have been seen by more than 200 million theatregoers and have been nominated for 62 Tony® Awards, winning Broadway’s highest honor 20 times. In addition to producing live stage shows globally through its license to Feld Entertainment, producer of Disney on Ice, Disney Theatrical Group creates immersive location-based experiences such as Mundo Pixar and The Nightmare Before Christmas Light Trail. DTG also licenses musical titles for local, school, and community theatre productions through Music Theatre International, resulting in over 500,000 performances around the world reaching audiences of more than 150 million. 

DTG is committed to providing the highest quality opportunities for the widest group of talented professionals throughout their career trajectory.  

The hiring range for this position in New York, NY is $103,500 to $133,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.