Manager, Marketing Analytics
Apply Now Apply Later Job ID 10092588 Location Santa Monica, California, United States / New York, New York, United States Business Disney Direct to Consumer Date posted Jun. 14, 2024Job Summary:
The Marketing Analytics team is seeking a Manager to lead the media & measurement insights function for Hulu. This role will play a critical part in partnering with business teams to measure, understand, and provide insights for Hulu’s marketing efforts across performance, brand, originals, and live. Our team excels in exploratory data analysis, media measurement and strategy, and campaign-level reporting, all aimed at driving business decisions and delivering actionable recommendations. The Manager will build strong relationships and collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Subscriber and Marketing Finance teams to drive Hulu’s growth and understand media performance. The ideal candidate will have a passion for both digital and linear media landscapes, with a deep understanding of the intricacies and unique attributes of each step in the marketing journey. The insights and recommendations from this team will be instrumental in optimizing marketing budgets to drive business performance.
Responsibilities
Provide leadership for the Hulu Marketing analytics team primarily focused on generating actionable insights and performance reporting
Manage relationship with stakeholders across the business, including but not limited to the Hulu Marketing channel leads, Product Marketing and Finance
Manage a team of analysts to provide measurement and media insights, with a willingness to roll up sleeves and contribute as needed
Develop and maintain core business logic, data pipelines, and key metrics for measuring media across Hulu performance, brand, originals, live, international and self-serve
Oversee the development of operational dashboards in Tableau to understand performance over time, enabling efficient exploratory analysis, and equip partners with self-serve tools
Drive team development through coaching, mentoring, training, and leadership growth
Required Qualifications
BA or BS in Business, Mathematics / Statistics, Economics, Computer Science, Analytics or related fields
8+ years of relevant data analytics experience including domain expertise in the areas of media, marketing, and/or streaming
Proven track record of building and leading teams of analysts, data scientists, and data engineers
Extremely skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision making
Excellent relationship building and communication skills with all levels of the organization, from junior analysts to C-suite leaders
Expertise working with extremely large, disparate data sets and using SQL for data wrangling, ETL design, and analysis
Experience manipulating large data sets and interpreting data trends using a multitude of disparate data sources and tools
Fluent in data exploration and visualization tools such as Looker and Tableau
Very comfortable translating highly technical analyses into easily understandable insights for non-technical stakeholders
Desired Qualifications
Experience working with scripting languages such as Python or R
Experience in the streaming media industry and/or supporting a direct-to-consumer subscription-based product
Experience with business application of marketing mix models
Experience in the technology industry and knowledge of how to build and implement data products
Familiarity with data platforms and applications such as Databricks, Snowflake, Datorama
The hiring range for this position in Santa Monica, CA is $136,100 to $182,400, and in New York, NY is $142,600 to $191,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Direct to Consumer:
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.