Manager, Strategic Insights (Product)
Apply Now Apply Later Job ID 10103736 Location Santa Monica, California, United States Business Disney Direct to Consumer Date posted Nov. 14, 2024Job Summary:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
Job Summary:
Hulu’s Consumer and Market Insights team is seeking a Manager, Strategic Insights (Product) who will be an outstanding addition to our team. In this role at Hulu, you will lead a dedicated research function to support our business partners tasked with improving the Hulu experience, namely Hulu Product and Design leaders. The right person for this role is a collaborative partner to the business, has strong project and team management skills, and can use insights to inform both strategic and tactical decision making. If you are someone who is passionate about driving decision-making by bringing the voice of the consumer to the boardroom, then this is a great role for you. This position will be on-site in Santa Monica, CA up to four days/week.
What you’ll do
Partner with business stakeholders, particularly in the product and design orgs supporting Hulu, to develop a research roadmap that supports their business objectives.
Lead the complete process of planning and executing qualitative and quantitative research studies, from development of the research instrument and survey programming to data analysis and presentation of findings.
Develop insights to impact key KPIs related to subscriber engagement, content discovery, customer satisfaction, app usability and subscriber retention.
Conduct a balance of broad, strategic research aimed at pushing thinking forward as well as more tactical projects to understand the impact of initiatives on the business.
Guide and mentor more junior researchers on the projects relevant to this area of scope.
What to bring
BA/BS preferred or will consider commensurate years of experience
5+ years of custom research project experience, preferably with some years dedicated to research on digital product experiences
Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations. Proven ability to manage multiple projects at a given time.
Experience with A/B testing and integrating primary research into the testing process
Knowledge of a variety of market research methodologies and their applications
Strong data analysis skills on large quantitative and qualitative datasets
Strong presentation skills, focused on telling a story with insights
Strong problem-solving and critical thinking skills to apply to research and business questions
Proactive, adaptive, and collaborative work style
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.
The hiring range for this position in Santa Monica, CA is $111,000.00 to $152,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Direct to Consumer:
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.