Senior Data Analyst
Apply Now Apply Later Job ID 10102008 Location Santa Monica, California, United States / New York, New York, United States Business Disney Direct to Consumer Date posted Oct. 04, 2024Job Summary:
About The Role
The Marketing Analytics team is seeking a Senior Analyst to support our core marketing measurement, automation and reporting needs. The Senior Analyst will collaborate closely with Hulu Marketing, Data Engineering, Data Architecture, Data Product, Data Science, and Finance teams. Their focus will be on developing tools, optimizations, and key business insights to propel Hulu’s growth. The ideal candidate will possess a passion for both digital and linear media landscapes and a deep understanding of each step in the marketing journey.
Responsibilities
Create, deliver and continuously improve our business measurement solutions
Partner closely with business stakeholders to identify and unlock opportunities
Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data
Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand
Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations
Analyze subscriber and behavior data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
Partner with our Product, Engineering and QE team to build and automate reports and dashboards that provide insights into business measurement and effectiveness
Build intuitive presentations, interfaces, infographics and visualizations to create a data-driven narrative in partnership with our Strategic Planning and Marketing stakeholders
Provide ongoing reporting and analysis to inform and support business, product and marketing decisions
Basic Qualifications
BA or BS in Business, Math/Statistics, Economics, CS, Engineering, or related
5+ years of hands-on analytical work experience with SQL
Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
Experience with creating, executing and analyzing complex AB/MVT test constructs in order to test stakeholder hypotheses
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation)
Strong analytical and technical skills to troubleshoot issues, analyze the cause, quickly come-up with the possible solutions, document the changes, and communicate organizational impact
Ability to evaluate risks and provide recommendations in a timely manner
Explain data anomalies, develop data visualizations and reporting to drive key messaging and recommendations using tools such as Tableau and Looker
Ability to think strategically, analyze and interpret market and consumer information
Preferred Qualifications
Experience in the streaming media industry or other subscription-based service
Experience in the technology industry, knowledge of data products
Experience writing, managing and deploying Python code
Familiarity with data platforms and applications such as Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau
Additional Information
#DISNEYTECH
The hiring range for this position in Santa Monica, CA is $114,900 to $154,100 per year, and in New York, NY is $120,400 - $161,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Direct to Consumer:
Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC, which is part of a business we call Disney Direct to Consumer.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.