Analyst, Marketing
Apply Now Apply Later Job ID 10103679 Location São Paulo, Brazil Business Brand & Franchise Marketing Date posted Nov. 05, 2024Job Summary:
BUILD SOMETHING BIGGER THAN YOURSELF
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
How you will contribute to our magical experience?:
The Marketing Analyst will be responsible for coordinating the implementation of strategic, marketing, and communication plans for the Disney Animation, Princess, and Pixar franchises within Consumer Products, Games & Publishing. This role involves collaborating with internal teams (category, retail, creative, integrated marketing, etc.) and external partners (licensees and retailers) to ensure the efficient execution of plans, driving product visibility and sales, and effectively positioning our brands to consumers.
The Analyst, Marketing will be responsible for:
- Coordinate 360-degree communication strategies and campaigns for the Disney Animation, Princess, and Pixar franchises and products.
- Manage agency partnerships for the development of online, offline, and event-based campaigns.
- Approve communication materials from commercial partners (licensees and retailers).
- Collaborate with other departments within the company (Studios, Streaming, Integrated Marketing, Events, etc.) to ensure alignment and synergy across strategies and communication plans.
- Measure the results of campaigns and projects through post-mortem reports and business intelligence.
- Oversee budget control, invoicing, and contracts.
What we need from you to be part of this story:
- Minimum of 1 year of experience as an analyst in Marketing and Communication, preferably within the consumer goods, entertainment, or communication agency sectors.
- Minimum: Bachelor’s degree in Marketing, Advertising, or Business.
- Administration.Advanced level of English.
Additional Information:
At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney
About Brand & Franchise Marketing:
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with TWDC Brazil Ltda., which is part of a business we call Brand & Franchise Marketing.