Manager, Social Media

BUILD SOMETHING BIGGER THAN YOURSELF 
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Walt Disney Company is seeking a Manager, Social Media in Brazil to lead the editorial strategy for social media. In this role, you’ll serve as a key voice on social platforms, focusing on real-time fan engagement and community-building efforts across our portfolio of entertainment brands. You will collaborate closely with Marketing and Business teams, Creative, PR & communications, Franchise, and customer experience to enhance visibility, social relevance, engagement and conversation. Build relationships with fandoms and communities, fostering their growth and creating opportunities for them to connect with the brand.

The Manager, Social Media will be responsible for: 

• Editorial & Strategic Planning: develop the brand's social strategy, understanding the tone of voice and platform positioning. Make proposals that ensure an integrated and consistent line of communication between all business lines. Monitor trends, cultural conversation, and audience behavior to identify opportunities and make proposals for the development of always-on campaign and social-first content across platforms.

• Analysis & Reporting: Manage account planning through a data-driven approach. Define the reporting framework to support strategy. Monitor KPIs such as engagement rate, follower sentiment, share of voice, and community growth, delivering actionable insights and recommendations.

• Content Strategy & Creative Activation: Translate trends and insights into impactful campaigns and always-on content. Oversee promoted content and initiatives that reinforce brand values, elevate storytelling, and build emotional connections with fans. Collaborate closely with content, creative, and franchise teams to support major launches and cultural moments.

• Community Management & Engagement: Manage real-time engagement across key platforms (TikTok, Meta platforms, X, YouTube), actively monitoring conversations around Disney brands, titles, franchises, and characters to foster an active and positive community presence.

• Influence & Cultural Impact: Support influencer activations and event coverage to sustain a vibrant, fan-first brand identity. Identify creator partnerships and tap into cultural moments to maximize reach and relevance. Stay informed on platform updates, internet culture, and entertainment trends to ensure Disney’s leadership in digital storytelling.

• Integration with all LOBs: Partner with a wide-range of internal teams (from Marketing to Tech) to identify and prioritize needs in line with company main goals.

What we need from you to be part of this story:

• +6 years of experience managing social media engagement for an entertainment, content media brand.
• +4 years of experience leading large teams with proven skills in people management.
• Fluency in English (Spanish recommended).
• Bachelor's degree in Communication, Journalism, Social Media Marketing, or related fields.
• Strong organizational skills with the ability to manage multiple priorities and deliverables simultaneously.
• Deep understanding of social platforms (especially Meta platforms, YouTube, and TikTok), user behaviors and expectations, as well as relevant influencers and creators.
• Experience with community management, fostering active engagement and meaningful conversations across platforms.
• A keen intuition for social trends, leveraging these insights to create impactful content that sparks conversations with our audience.
• Deep knowledge of Brazilian digital market.
• Passion for storytelling & editorial focus.
• Demonstrated experience using social media engagement and listening tools (e.g., Sprinklr).
• Strong understanding of how to build safe, inclusive, and respectful digital communities.
• Oversee external agency relationships and partnerships.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney