Sr. Analyst, Trade Marketing

BUILD SOMETHING BIGGER THAN YOURSELF 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?: 

The Sr. Analyst, Trade Marketing acts as the Disney training representative throughout Brazil, focusing on the Disney Consumer Products structure. Present our brands, campaigns, content, franchises, products, and launches to Brazilian retail and licensees, ensuring strategic alignment with commercial objectives. Supervise, train, and develop the merchandising operations team, ensuring excellence in market execution and enhancing the visibility and impact of Disney products at points of sale.

The Sr. Analyst, Trade Marketing will be responsible for:

• Expand knowledge of Disney franchises through structured training, incorporating the philosophy and values of the "Disney way of being," and developing training narratives targeted at the commercial, retail, and marketing areas.
• Empower market professionals, including merchandising promoters, sales force, licensees, retailers, and strategic partners, ensuring a deep understanding of the strength of our business model and value proposition.
• Supervise the trade marketing agency, the retail execution process, and content creation agencies, ensuring strategic alignment and operational efficiency at all stages.
• Ensure excellence in retail execution by implementing consistent processes and focusing on the continuous growth of market share.

What we need from you to be part of this story:

• At least 3 yrs. experience in similar roles.
• Excellent interpersonal communication skills, dynamic, controller, organized, pro-active person.

• Advanced level of MS Office Package (Most Important: PowerPoint and Excel).
• Leadership, Training, and Events experience.

• Obtains full engagement through inspiring communications.
• Provides appropriate rationale and context to drive commitment.
• Effectively persuades others to support ideas and plans.
• Listens and asks questions to ensure understanding.
• Graduated in Marketing/Communication/Public Relation/Radio & TV.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney