Associate Marketing Manager, DCP, KR
Apply Now Apply Later Job ID 10103247 Location Seoul, South Korea Business Disney Experiences Date posted Oct. 15, 2024Job Summary:
Job Purpose
Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.
Key Responsibilities
- Collaborate with major retail channels and campaign organizers to develop impactful marketing campaigns
- Manage commercial projects as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results
- Design creative marketing campaigns to enhance Disney's brand value
- Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions
- Manage marketing budget planning and execution.
Requirements
Education:
- Bachelor’s degree in business administration, marketing, management or related field
Experience:
- Minimum 5 years of experience in retail marketing or channel management, preferably with a major offline retailer or direct-to-consumer brand
- Project management experience in a cross-functional organization structure
- Retail marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.
- Knowledge of licensing and retail business, with a deep understanding of consumer trends.
- Demonstrated success in building relationships across all levels of an organization
Core Skills:
- Ability to manage multiple projects and drive results, with a strong “partnership” mentality
- Strong planning and execution skills, able to handle multiple tasks with minimal supervision.
- Excellent communication skills, both written and verbal
- Team player and able to work under high pressure
- Problem solving skills: able to resolve issues independently and communicate solutions effectively
- Creative thinking with a passion for delivering best-in-class marketing campaigns
- Excellent verbal and written English communication skills
- Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company (Korea), LLC, which is part of a business we call Disney Experiences.