Senior Manager, Local Content Marketing

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As the Senior Manager of Local Content Marketing, you will lead a dynamic team responsible for driving marketing initiatives for all Disney+ Korean original series & current titles. Your role will be pivotal in developing and executing innovative marketing strategies and will be in charge of strategic planning, ad execution, resource allocation, budget & KPI management, and managing all aspects of marketing and publicity campaigns for a given title. This position will report to the Executive Director of Integrated Marketing.

Responsibilities:

• Lead and inspire a dynamic marketing team consisting of three teams and twelve seasoned marketing professionals.  Together, strategize and execute comprehensive marketing plans for all Korean content launches in Korea.
• Oversee all aspects of campaign initiatives, from conceptualization to execution, including strategic planning, vendor and agency liaison, resource management, and territory-specific reporting.
• Develop tailored marketing strategies for each title, encompassing positioning, key messaging pillars, phased communication tactics and creatives.
• Establish performance metrics and conduct thorough post-release evaluations to optimize future marketing endeavors.
• Collaborate closely with stakeholders to establish annual marketing budgets and KPI targets for individual titles, ensuring effective resource allocation, advertisement/publicity management, content production support and development of strategies and creatives for the other regions.
• Contribute to annual and 5-year strategic planning exercises to delineate overarching priorities and goals for the local content marketing division.
• Deliver compelling marketing presentations to production companies, creators, and internal leadership, ensuring alignment with organizational objectives.
• Foster cross-functional collaboration across Disney's diverse lines of business.
• Forge and nurture relationships with key external partners in media, entertainment, and the broader marketing landscape to amplify brand presence and reach.
• Forge and nurture relationship with industry people including production companies, creators and talents.
• Work with the film/series festivals and awards to participate in and showcase local content titles in the events.

Basic Qualifications:

• Bachelor's degree, preferably in marketing, communications, or business management.
• 10+ years' experience in integrated marketing communications, with a preference for candidates with experience in the film or entertainment industry.
• Exceptional analytical abilities, including monitoring business objectives, budget management, and optimizing resource allocation.
• Demonstrated success in leading and inspiring teams to achieve business goals.
• Excellent communication and presentation skills, with a proven ability to collaborate effectively across various departments.
• Deep understanding of and enthusiasm for the content and media business.
• Strong project management capabilities.
• Thrives in a fast-paced environment and adept at managing multiple priorities simultaneously.
• Familiarity with Disney+ and TWDC Studio content.
• Fluency in both English and Korean, both written and verbal.

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.