Consumer Insights Manager (National Geographic)
Apply Now Apply Later Job ID 10102238 Location Washington, DC, United States Business National Geographic Date posted Oct. 02, 2024Job Summary:
The Consumer Insights Manager manages the primary research work that supports National Geographic Content and especially National Geographic Media. Differentiated from the teams who conduct brand research or deliver performance data within Disney, this role will focus on the tactical research questions that will improve audience engagement and conversion across National Geographic’s content platforms. This may include work to support television and streaming teams, social media, digital content, and/or magazines.
Candidates for this role must be comfortable with a breadth of research methodologies, including the fundamentals of quantitative, qualitative, and UX research. Candidates must be able to execute primary research projects from start to finish – determining scope and objectives with stakeholders, leveraging appropriate methodologies and/or external partners to run studies, and be adept at translating data sets into actionable insights and compelling deliverables. Candidates for this role should also have experience drawing from syndicated and omnibus data sources to inform thought-leadership for the organization.
Candidates must have a strong professional presence, experience in leading by influence, and the ability to build strong relationships with cross-functional stakeholders. They must be comfortable sharing insights across different levels of the organization, with the potential to work directly with executives to uncover new market opportunities and higher-level strategic insights.
Responsibilities:
Designing and executing primary research (quantitative, qualitative, and occasionally UX research)
Curating complex data into compelling stories and presentations
Designing, implementing, and monitoring customer feedback loops
Supporting multiple lines of business with regular reporting on audience reach or media valuations
Mining syndicated resources for product, market, and business insights
Pushing a regular cadence of thought-leadership and insights across stakeholder groups
Basic Qualifications:
5 years minimum experience in a Consumer Insights, Market Research, UX Research, Strategy, or similar role required.
Ability to design and produce compelling narratives and visualizations from data.
Experiencing project managing high profile projects and presenting findings to executive level stakeholders.
Experience with DIY survey tools, data platforms, and online qualitative software.
Experience managing outside vendors.
Must live within a commutable distance to D.C office. Position requires someone onsite 4+ days a week. No relocation will be provided.
Strong verbal and written communication skills
Critical thinking and analytical skills are a must – both in assessing the needs of the business as well as the ability to analyze data and produce actionable insights.
Required Education:
Bachelor’s or similar degree in Social Science, Business, or Statistics
Preferred Education:
Master’s degree or higher in Social Science, Business (MBA, Admin), or Statistics
The hiring range for this position in Washington, D.C. is $83,600 to $114,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About National Geographic:
National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic Partners PAY SVC, which is part of a business we call National Geographic.
National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.