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Disney Consumer Products Marketing Strategy Intern, Spring 2025
Apply Now Apply Later Job ID 10101301 Location Celebration, Florida, United States / Glendale, California, United States Business Disney Experiences Date posted Nov. 05, 2024Job Summary:
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans around the world. From toys to apparel, books to games, our global marketing organization profoundly impacts The Walt Disney Company and the international markets in which we operate. With a portfolio of world-class franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire! This exciting internship is a full-time, six-month commitment from January 2025 to June 2025.
What You Will Do
As an intern, you will help support the go-to-market strategies and execution of marketing plans across all franchises and key initiatives that will help drive business goals and top-line demand. You’ll have a chance to work with key contributors and partners across marketing strategy, outstanding creative, PR & communications, and franchise/commercial teams. You will build, shape, and drive coordinated social communication plans, supervise, and analyze business performance. Are you ready to join a dynamic global marketing team? Apply today!
On any given day, you might:
- Assist with marketing strategies and go-to-market plan development to deliver our business goals
- Provide support with communication plan development across the team
- Evaluate campaign creatives and track approvals/status updates with agencies
- Apply data to make strategic recommendations and track program/product budgets
- Collaborate with teams to deliver assets, campaign pitch kits, toolkits, and content following brand guidelines and maintaining updates
- Provide generational knowledge into trends and ways of thinking
- Be an active participant and perform overall project management/ad hoc requests from leadership
Required Qualifications & Skills
- Proven marketing skills to develop strategic feedback, reasons, and marketing communication plans
- Ability to build and implement strategic plans and project management tools
- Proficient in Microsoft Office Suite/Keynote and presentation delivery
- Shown experience in graphic design using Adobe/Canva or similar
- Marketing industry knowledge of trends and the latest innovations
- Creatively minded with the ability to encourage teams using analytical thinking, foresight, and problem-solving skills
Education
- Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) before participation in the internship program OR must have graduated from a college/university within 6 months at the time of application posting OR currently participating in a Disney College Program or Disney Internship.
- Undergraduate students currently enrolled in their senior year, or graduated within the past six months majoring in business, marketing, or a related field
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- At least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or Program
Additional Information
- Must be in compliance with The Disney Look appearance guidelines while at work
- The approximate dates of this internship are January 2025 - June 2025
- Full availability is required to work full-time hours (approximately 40 per week) for the duration of the internship, including possible evenings and weekends if necessary
- Being able to provide one's own housing and reliable transportation to/from work in Orlando, FL, or greater Los Angeles, CA is required
- Limited housing opportunities may be available for Florida-based Disney Interns through American Campus Communities, for more information click here
- Strong candidates may be invited to complete a phone interview. We highly encourage applicants to print a copy of this role description for reference if they are selected to move forward in the interview process. This information will not be accessible once the posting is closed.
About Disney Experiences:
Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Disney shines in the travel industry with six resort destinations in the United States, Europe and Asia; a top-rated cruise line; a popular vacation ownership program; and an award-winning guided family adventure business. Plus, Disney's global consumer products operations include the world's leading licensing business; the world's largest children's publishing brands; one of the world's largest licensors of games across all platforms; and Disney store locations around the world and on the web.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Disney Consumer Prod & Interactive Media, which is part of a business we call Disney Experiences.
Disney Consumer Prod & Interactive Media is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.