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Content Programming Manager

Apply Now Apply Later Job ID 10084386 Location Glendale, California, United States Business Disney Direct to Consumer Date posted Mar. 28, 2024

Job Summary:

About the Role & Team

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. The Disney+ Global Content Programming and Subscriber Engagement team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You Will Do

Reporting to the Manager of Content Programming and being part of the Disney+ Global Content Programming team, the Content Programming Manager is tasked with operationalizing merchandising strategies and workflow across services to improve audience engagement and discovery.

  • Own day-to-day editorial operations for areas within the Disney+ service, including creating and updating pages, content calendars, QC updates, and other deliverables as needed.
  • Curate, build, publish, and manage Disney+ content programming in the CMS and other tools with accuracy and efficiency to maximize audience engagement and retention.
  • Facilitate verbal and written communications between teams, and to the larger organization.
  • Pull data analytics to gain and share merchandising insights around audience, title, platform, and other elements of Disney+
  • Improve process efficiency and develop scalable solutions to drive operational improvement.
  • Identify audience programming gaps and audience segment opportunities.
  • Create impactful, curated programming events that leverage The Walt Disney Company's brands and franchises.
  • Partner with operational teams to ensure content and asset availability supports merchandising strategies.
  • Partner with product on testing new features in CMS to improve guest experience.
  • Collaborate on regional and territorial editorial merchandising and promotion.
  • Leverage service, market, and behavior data, as well as audience research to drive effective programming strategies.
  • Collaborate with Programming Optimization for testing requirements and implementation.
  • Collaborate with Programming Data & Insights teams for actionable insights and execution.
  • Sustain existing projects or leading projects as assigned.

Required Qualifications & Skills

  • 3+ years of experience in digital media, programming strategy or operations.
  • Strong understanding of digital media platforms, including hands-on management of web, app, streaming, and connected devices.
  • Experience with curating and publishing content on a consumer-facing CMS.
  • Strategic, creative, and entrepreneurial mentality.
  • Outstanding organizational, prioritization, and time management skills; ability to complete multiple, high-priority projects, with a keen attention to detail.
  • Must be open to thinking outside of traditional models.
  • Strong written and verbal communication skills, with ability to optimally collaborate with senior management, staff, and employees outside of the Direct-to-Consumer Organization.
  • Enhanced data literacy.
  • Able to balance multiple projects at different stages of development.
  • Ability to collaborate effectively in a matrixed organization while maintaining self-motivation.
  • Demonstrated ability to excel in a fast-paced environment.

Preferred Qualifications

  • Passion and understanding of The Walt Disney Company segments, brands, and franchises, including the defining elements, with the ability to improve audience engagement.
  • Experience with data visualization, experimentation, and project management software is a plus.
  • Experience with one or more of the following tools: Looker, WeaponX or Optimizely, and Airtable.
  • Prior experience in streaming is a plus.
  • International experience is a plus.
  • Being multilingual is a plus.


  • Bachelor’s degree

The hiring range for this position in CA is $84,500.00 to $113,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Direct to Consumer:

Disney’s Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Direct to Consumer.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Apply Now Apply Later

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