Associate Manager, Consumer Insights
Apply Now Apply Later Job ID 10092497 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Oct. 21, 2024Job Summary:
Responsibilities
- Ownership of entire in-resort customer satisfaction survey measurement on a continuous basis. From translating business questions into survey response, project management, data checking, insight generation, collaborating on data weighting through to report preparation.
- Develop and lead the execution of customized studies about guest behaviors, park operations, food and beverage, merchandise, or revenue driver offerings, to help fine-tune sales and operational strategies for different departments.
- Conduct data analysis and generate insights for continuous KPI monitors for company-wise usage. Manage to integrate results of satisfaction studies and other sources of information, and support to make actionable recommendations to facilitate decision making across the organization.
- Prepare and communicate result reports to leadership and different departments on regular basis.
- Collaborate with key internal partners including resort operations, food & beverage, merchandise, revenue management and marketing etc. to design strategic measurements and ensure information is shared in an accurate and systematic way.
- Closely coordinate with internal CI team members on seamless delivery of different survey projects. Working to develop dashboarding capabilities to disseminate data and insight across the business.
- Identify potential enhancements in data collection and reporting process, support in systematic testing of new data collection methodologies and coordinate the implementation of potential new methodologies for in-resort surveys.
Requirements
- Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences. Advanced degree in relevant disciplines is a plus.
- Keen interest and good understanding in Travel and Entertainment industry is essential.
- Minimum 6 years of equivalent working experience in leading and executing end-to-end quantitative customized research, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
- Solid working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or qualitative project is a plus.
- Strong data mining and interpretation skill, able to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way even for non-technical audiences.
- Strong interpersonal and communication skill with experience of “client-facing” role, able to collaborate with different stake holders and articulate technical findings/criteria with others.
- Self-motivated, positive and agile, able to manage priorities and time effectively.
- Proficient in written and spoken English, Cantonese and Mandarin.
- Excellent skill on Microsoft Office and data manipulation (e.g. Macros). Knowledge in VBA, data visualization tools (e.g. Power BI) and programming (e.g. SQL, Python) is advantage.
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.