Associate Manager, Customer Relationship Management (CRM)
Apply Now Apply Later Job ID 10080552 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Feb. 27, 2024Job Summary:
- Plan and develop multi-channel CRM-campaigns (emails, SMS, mobile app, social advertising, and WeChat etc) along the consumer journey by working closely with internal marketing partners, cross-functional teams and external agencies.
- Manage end-to-end multi-channel CRM-campaigns implementation, including campaign calendar planning, content strategy and design, segmentation, and personalization.
- Define and execute A/B testing and various tests and learnings to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.
- Implement tracking and reporting mechanisms, such as Salesforce and Adobe Analytics, to measure CRM performance, KPIs and conversions to help enhance the effectiveness of campaigns.
- Facilitate and execute CRM initiatives aligning with the business directions.
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.
Job requirements
- Bachelor’s degree or equivalent in Business, Management or Marketing
- 5 years of CRM experience and / or Digital Marketing, including 2 years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)
- Experiences in planning, delivering, and executing emails, SMS and mobile app campaigns, including a good understanding of segmentation, personalization, email designs, HTML knowledge, dynamic contents and compliance with data privacy regulations.
- Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations.
- Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat) is a must
- Excellent organization, interpersonal, copywriting and communication skills
- Strong can-do mind-set & people skills
- Demonstrate a strong sense of ownership for assigned projects
- Fluent in written & spoken Cantonese, Mandarin & English
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.