Manager, Marketing (Communication and Activation for international market)
Apply Now Apply Later Job ID 10084152 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Mar. 25, 2024Job Summary:
Strategize, translate business into powerful communication platform, ideate and plan for Integrated Activations in target markets to drive business.
Lead market activations based on consumer relevant touch points at both paid and own channels; and influence the earned channels/partnership/broadcast activations with desired strategic directions
Excellence in execution follow through and clear KPIs to measure success and accumulate learning for each campaign
Drive activation innovations, project manage activations along the process and holistically connect consumers funnel from inspiration to consideration/conversion phases, i.e. needs to connect communication experiences and influence the messaging when consumers are driven to Disney’s ecosystem, e.g. website/apps etc.
Develop annual/multiple-year activation campaign planning, franchise lead business reviews and measures of budget use & campaign effectiveness.
Collaborate with cross functional teams to support the in-market activations per annual planning.
Manage budget across to make sure it well-spent & allocated to influence back strategy team, rather than managed by assigned budget.
Key contact window to support and traffic control creative requests from other departments, in particular Distribution Marketing and Digital Business to identify the most effective and efficient solutions
Job requirements
Bachelor's degree in business/ marketing or related disciplines
At least 10 years of solid B2C marketing experience in companies that are best-in-class in marketing discipline especially in creative planning, digital and social commerce management, end-to-end digital and social commerce experience is a must
Exposure in creative/digital agencies/e-commerce for regional markets
Vertical and lateral influence skills to effectively manage multi-cross functional teams within marketing and beyond.
Proactive and versatile enough to embrace different ideas and yet can translate into meaningful implications on strategies and plans.
Good conflict management and strong negotiation skills
Excellence communication skills
Fluent in written & spoken English
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.