Consumer Insights Manager
Apply Now Apply Later Job ID 10092497 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Aug. 21, 2024Job Summary:
The Consumer Insights Manager will lead on analysis on various in-resort customer surveys on continuous KPIs, events and revenue product measurements to provide decision support to company-wide reporting processes in operation performance, guest service, marketing, forecasting, revenue management.
Responsibilities
- Lead on project design and analysis of in-resort customer experience, with the focus on guest satisfaction, guest reaction to seasonal events and special events, and revenue product strategies.
- Develop customized surveys to address strategic business questions across different departments, to input on decision making of tactics for revenue growth, product design, and operational effectiveness.
- Conduct data analysis and generate insights for continuous KPI monitors and in-resort activations for company-wise usage. Manage to integrate results of satisfaction studies and other sources of information to make actionable recommendations.
- Prepare and communicate result reports to leadership and different departments on regular basis. Develop dashboarding to disseminate data and insight across the business.
- Collaborate closely with internal partners including resort operations, food & beverage, merchandise, revenue management and marketing etc. to design strategic measurements and ensure information is shared in a systematic way.
- Coordinate with internal team members on data collection execution and result integration.
Requirements
- Bachelor’s degree in marketing, communications, applied mathematics, statistics, business or social sciences. Advanced degree in relevant disciplines is a plus.
- Minimum 8 years of equivalent experience in leading and executing end-to-end quantitative customized research, experience on continuous tracking studies and handling technically complex projects is highly preferrable.
- Solid working experience gained from consumer insights or quantitative department of international research agencies. Experience from client side or quantitative project is a plus.
- Proficient in data mining and interpretation, manage to integrate different sources of information and translate large data sets into actionable insights, and present in a user-friendly way even for non-technical audiences.
- Experience in people leadership and client-facing role, excellent interpersonal and communication skills and able to collaborate with different audiences and articulate technical findings/criteria with others.
- Keen interest and good understanding in Travel and Entertainment industry is essential.
- Self-motivated, positive and agile, able to manage priorities and time effectively.
- Proficient in written and spoken English, Cantonese and Mandarin.
- Excellent skill on Microsoft Office and data manipulation (e.g. Macros). Knowledge in data visualization tools (e.g. Power BI) is advantage.
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.