Marketing Manager (China Market)
Apply Now Apply Later Job ID 10091482 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jun. 03, 2024Job Summary:
Reporting to the Manager, Marketing, this position will be responsible for leading the daily operations of content planning, partnership and brand activations in Mainland China. Working closely with Marketing’s Strategy, Product, Consumer Engagement and Co-marketing teams on implementation of integrated marketing communication materials with the objective of planning and executing creative assets and activation ideas efficiently.
Job Responsibilities:
- To maintain, plan and execute the digital and social media plans for inbound especially China – responsible for the content planning, commercial opportunities and results tracking/analytics in our social platforms
- Ideate, articulate and lead the activation initiatives including advertising, digital and social, KOL management, partnership effort and events
- Working closely with other LOBs (Line of Business) to support the implementation of activation plans
- Responsible for supporting the communications for other LOBs - leverage / optimize / manage quality of assets produced
- Manage budget and deliver programs within admin and audit process
- Identify potential business partners to drive synergy and initiatives with other Disney entities in China to uplift branding and exposure of Hong Kong Disneyland
Requirements:
- Bachelor's degree in communications, marketing management or relevant disciplines
- Min. of 7 years of working experience in marketing communication or activiation with hands-on experience in China is a must
- Solid experience in managing social media and vertical platforms in China including but not limited to WeChat, Weibo, Xiaohongshu, Bilibili, Douyin
- Experience in developing and executing O2O marketing campaigns across various channels with established business networking in China
- Strong writing and presentation skills, proficiency in spoken and written English, native Mandarin speaker preferred
- Independent problem-solver, creative and analytical with ability to work in fast-pace work environment to deliver high quality work
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.