Associate Manager, Marketing (CRM, data analytics, Salesforce Marketing Cloud)
Apply Now Apply Later Job ID 10054750 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jul. 07, 2023Job Summary:
Job Summary:
Development and implementation of data-driven Customer Relationship Management (CRM) analytics plans to drive lifetime value from Hong Kong locals, China and international markets.
Responsibilities:
- Develop and manage multi-channel engagement campaigns (Email, SMS, In-app Message Push, Social Ad and WeChat) by partnering with Market Strategy, Activation, Technology teams.
- Build interactive dashboards for campaign and business performance reviews to facilitate data-driven business decision process
- Develop marketing use case and database profiling. Responsible for 1st party data acquisition and implement system integration/data enrichment ideas to drive segmentation efficiency
- Implement tracking & reporting mechanisms (using Salesforce, Adobe Analytics and Google Marketing Platform) to measure and improve campaign effectiveness.
- Keep track on new CRM solutions and suggest engagement initiatives that builds brand loyalty
- Conduct competitive analysis and provide recommendations based on competitive reviews, learnings and industry best practices
Basic Qualifications:
- Bachelor’s degree holder
- 5+ years in CRM or loyalty program management, with focus in data and analytics
- Hands on experience and proficiency in SAS, SQL and Python
- Hands-on experience in Database and CRM platforms tools, e.g. Salesforce Marketing Cloud, Braze, Adobe Campaign (or similar Email Marketing platforms)
- Practical experience in dashboard development (requirement collection, build and deployment) using Tableau/ PowerBI, or other tools
- Strong sense in data analysis and capable to integrate and analyze data from multiple sources and generate actionable insights
- Proven track record of delivering data-driven CRM campaigns and CRM growth strategies
- Highly organized and result-driven. Must be a team player while with a strong ability to self-manage
- Ability to manage multiple projects under time pressure while maintaining strict attention to detail
- Basic understanding of HTML5/ CSS
- Excellent communication skills in verbal and written Cantonese, English, and Mandarin
#LI-GN1 HKProfessional
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.