Marketing Manager (Loyalty Program)
Apply Now Apply Later Job ID 10099840 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Sep. 16, 2024Job Summary:
The Marketing Manager will lead the development of data-driven loyalty program strategies and annual operation plans aiming to drive business growth in terms of MA membership, visitation and park revenue and be responsible for analyzing data, deriving insights, and translating them into actionable initiatives to drive member engagement.
He or she will also be managing a small team to collaborate with cross-functional teams, implement marketing campaigns, monitor program metrics, and stay updated on industry trends to enhance the loyalty program's effectiveness.
Job responsibilities:
- Formulate marketing strategies to drive annual pass (Magic Access) business with effective acquisition and retention tactics
- Assist to plan and execute annual operation plan with customer engagement initiatives and campaigns to members’ visitation and spending, by partnering with cross functional teams, including Revenue Management and Analytic team, Market Strategy Team, Activation Team, CRM Team, Consumer Database Team, and external agencies
- Conduct data analysis and provide insights to drive Magic Access program performance and member engagement
- Utilize data-driven approaches to segment and target members effectively, improving personalized communications and marketing campaigns
- Implement business initiatives and promotional activities through cross-team collaboration
- Monitor and analyze program metrics and KPIs, identifying areas for improvement and recommending actionable solutions
- Support the development of budgets and financial forecasts, ensuring efficient allocation of resources to maximize ROI.
- Conduct regular market research and stay updated on industry trends to recommend innovative approaches for driving business growth through annual pass program
Job Requirements:
- Bachelor’s degree holder, majoring in Marketing or Business, or related disciplines
- Min. of 8-10 years of working experience in loyalty program management and marketing include exposure to driving business growth through customer acquisition, visitation, revenue generation and engagement, preferably within the banking, hospitality or FMCG industry.
- Strong analytical skills with the ability to interpret data, conduct market research, and generate actionable insights to drive business growth through the loyalty program.
- Independent and deliver results under dynamic work environment with strict attention to details
- Strong interpersonal and collaboration skills to solve problems on day-to-day business
- Fluent in written & spoken Cantonese , English & Mandarin
HKProfessional #LI-AI1
About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.