ESPN Fantasy Marketing Associate Manager
Apply Now Apply Later Job ID 10103297 Location New York, New York, United States Business ESPN Date posted Oct. 10, 2024Job Summary:
The ESPN Fantasy Marketing Associate Manager will be responsible for contributing to the marketing of ESPN Fantasy products and the development of the creative campaigns that support these products. This position will report directly to the Sr. Dir of Marketing, Fantasy & BET. This position is based in NYC.
Responsibilities:
- Executes a marketing plan that drives growth of Fantasy business and moves fans within the ESPN Digital ecosystem.
- Partner with cross-functional stakeholders to execute against the acquisition, engagement, retention, and monetization goals of ESPN Fantasy products and properties.
- Deeply collaborates with ESPN’s internal and external partners on campaign development and tactical marketing efforts.
- Provides input to the Product team with the goal of leveraging the ESPN Digital audience to drive Fantasy product growth as well as growth of other key initiatives, including DTC efforts.
- Aids in the preparation of our flagship product through contributing creative excellence and providing insights to drive user acquisition, engagement, accessibility, and awareness.
- Works with our external creative agency in developing the brand positioning and creative campaigns that support the brand.
- Analyzes campaign performance and user engagement metrics to measure success and identify areas for improvement.
Qualifications:
- Minimum of 2 years of experience in digital media/sports marketing.
- Passion for sports, fantasy sports and sports betting.
- Experience executing digital marketing campaigns that drove acquisition, retention, and engagement with proven results.
- Strong problem-solving skills and the ability to work in a fast-paced environment.
- Interest in the changing landscape of sports media and gaming.
- Comfortable analyzing data in collaboration with research and business development teams.
- Great teammate with strong written and verbal communication skills.
Preferred Qualifications:
- Comfortable in a changing environment and able to pivot as required by business priorities
- Subject matter expert when it comes to the fantasy and sports betting industries
Required Education:
- Bachelor’s degree or equivalent in Marketing, Business or a related field
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The hiring range for this position in New York, New York is $81,918 to $109,890 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN:
Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.