Sports Marketing Coordinator
Apply Now Apply Later Job ID 10101455 Location New York, New York, United States Business ESPN Date posted sep.. 27, 2024Job Summary:
The Content Sports Marketing department at ESPN is responsible for creating and executing live sport marketing strategies across streaming and linear television platforms. The department covers a wide range of sports, including MLB, F1, women’s college sports, the Masters, Tennis, WNBA, men’s college basketball and college baseball, and more. The team works closely with media, creative teams, content producers, programmers, and distributors to deliver engaging and relevant sports marketing strategies to fans around the world. The Content Sports Marketing department is always looking for new and innovative ways to showcase the best of sports, ESPN's brand, and reach expansion audiences.
Position Summary:
The Sports Marketing Coordinator supports the marketing and promotional planning and execution of MLB, F1, Tennis, The Masters, College Baseball and recently acquired LOVB. This position provides support in the development and execution of these properties’ marketing strategies and multi-platform promotional plans across ESPN (including ESPN+), in addition to providing overall support for the Sports Marketing team. The Marketing Coordinator will be a key liaison between our sports marketing team, media team, internal and external creative teams, and the broader ESPN cross-functional organization.This role is based in New York, New York. The position reports to the Associate Director Sports Marketing.
Responsibilities:
- Supports creative development and execution of marketing materials
- Builds creative deliverables and timelines to ensure work is finished, delivered, and trafficked on time (and on budget)
- Develops the relationship and production timelines with the internal creative teams
- Ensures accuracy and excellence of all work done internally and by creative agencies
- Provides input on creative development and execution of marketing materials
- Partners closely with Media on the scheduling and delivery of on and off channel assets
- Liaisons day-to-day correspondence with internal and external creative partners including relaying creative feedback and management of full timelines.
- Develops a full understanding of the programming schedules and sponsor requirements to ensure all marketing materials and deliverables are accurate
- Aides in the management of the budget
- Works with the research and media teams to translate data into inputs
Qualifications:
- Minimum of 1 year of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management
- Impressive verbal and written skills
- Positive energy with a ‘can do’ attitude
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Strong work ethic, detail-oriented and collaborates to get the job done.
- Fundamental understanding of the ESPN portfolio, including its DTC product ESPN+.
- Sports knowledge including both a fan and business perspective
Preferred Qualifications:
- Outstanding team player with strong interpersonal skills
- Strong analytical skills and active mind
- Knowledge and an interest in the evolving media landscape and media consumption habits
- Hunger for learning & making a difference; open minded
- A healthy appreciation for the role of sports with cultural trends
- Strategic thinker with finely-tuned critical thinking skills
- Solution-oriented
- Highly collaborative and a relationship builder
- Strong writer and comfortable presenter
Required Education:
- High school diploma or equivalent
Preferred Education
- Bachelor’s degree or equivalent in Marketing, Business, or a related field
#ESPNMEDIA
The hiring range for this position in New York, NY is $54,940 to $ $73,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About ESPN:
Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. Every day we’re doing things that no one has done, all in a dynamic culture where we defy odds and continuously outdo ourselves. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.
ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.