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Associate Manager, Social Media – TV Brand & Special Projects (National Geographic)

Apply Now Apply Later Job ID 10084081 Location Washington, DC, United States Business Disney Entertainment Television Date posted Mar. 29, 2024

Job Summary:

As the Associate Manager, Social Media - TV Brand & Special Projects (National Geographic) you will assist in overseeing strategic and creative social campaigns for National Geographic’s title and editorial pages. You will also be responsible for assisting managers and senior managers with brand campaigns and other content development projects from production to launch - with a focus on best-in-class creative social stunts, community engagement strategy, as well as creative asset development and delivery. Additionally, you’ll have an eye towards editorial and always-on social executions.

We are looking for a passionate digital strategist who has experience with social marketing campaigns, agency work [either with or at] and managing busy timelines. Excelling in this role requires a knowledge of what is trending/current on social, a passion for learning about strategy and planning for insights-driven global strategies, a deep and current knowledge of each platform's offerings, how to best utilize influencers, a keen eye for compelling and innovative content and creative and excellent project management skills. You will work with and on key social media and digital platforms such as Instagram, TikTok, Facebook, Threads, YouTube, Reddit and Snapchat as well as seek out emerging platforms that can help grow our fan base and brand. 


  • Partner closely with the marketing team to create high-impact, conversation-driving social Nat Geo brand and title campaigns 
  • Develop and implement platform strategy for @NatGeoTV and @NatGeoWILD on Threads, continuously developing engagement-driving tactics and content that are optimized for text-based social platforms while also supporting strategy for other key @NatGeoTV, @NatGeoWILD and @NatGeoDocs platforms
  • Facilitate content production for @NatGeoWILD, taking ownership of operational needs and supporting creative execution with agency partners
  • Partner with YouTube manager to promote YouTube original content across social platforms
  • Support in management and growth on Nat Geo editorial accounts 
  • Advise on, communicate and implement best social media practices and cultural landscape as it pertains to the title. 
  • Leverage analytics in continuous data-backed decision-making to evolve social media campaign tactics
  • Support social managers and senior managers on editorial, magazine and show projects
  • Partnering with the broader marketing title teams on talent social training, on-set social capture, live social media event coverage, digital activations and paid media creative, influencer activations etc.
  • Work closely with marketing to create high-impact moments around title debuts, announcements, press etc. 
  • Facilitate creative development of social content through the pipeline including giving creative direction and notes, along with securing final approvals and sign-off 

Basic Qualifications:

  • 3+ years of social media marketing experience 
  • Team-first mentality
  • Deep understanding of social platforms
  • Creative, proactive and independent thinking
  • Ability to prioritize, multi-task and meet deadlines
  • Strong creative writing skills
  • Effective communication skills in both verbal and written form
  • Ability to build and manage relationships
  • Extreme attention to detail
  • Proficiency with Airtable, Microsoft Outlook, Word, Excel, and Keynote
  • Experience with social media content management systems

Preferred Qualifications:

  • Experience shooting and editing social-first content in a field-based environment


  • Bachelor’s degree in relevant field of study or equivalent work experience

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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