Senior Social Media Analytics Manager (National Geographic)
Apply Now Apply Later Job ID 10086332 Location Washington, DC, United States Business Disney Entertainment Television Date posted Apr. 10, 2024Job Summary:
National Geographic is looking for an experienced social media analytics expert to help in managing, monitoring and reporting on all things social across magazine, editorial and television accounts. With an audience well over a half-billion we’re looking for someone with a passion for stats, understanding the data, organizing reports and thinking strategically around how what we’ve learned can be applied to our organization’s social approach and content.
Excelling in this role requires knowledge of a wide range of social tools, an interest in and passion for social marketing and communications, and an understanding of the fast paced and data driven spaces in which Nat Geo works.
Responsibilities
Collect, analyze and interpret social data sets.
Managing agency and analytics platform relationships.
Provide insights into social campaigns, strategy, content and stats.
Create internal and external facing social analytics reports.
Help identify trends based on data.
Provide insights on campaigns and projects to help refine strategies and approaches.
Maintain up to date expertise on social platforms, including APIs and data limitations, social trends and culture.
Present to leadership on key social analytics takeaways.
Working on Sprinklr, Comscore, Adobe and Emplifi systems.
Basic Qualifications
6+ years experience with social analytics and analyzing data in a content driven environment to make strategic decisions.
A demonstrated understanding of social platform tools and best practices across Instagram, Facebook, X, and more.
Strong organizational, communication, and writing skills.
Ability to prioritize, multi-task and meet deadlines.
A high degree of drive, energy, accountability, and initiative.
Ability to build and manage both internal and external relationships.
Strong deck creation and presentation skills.
Excel proficiency and experience with analytics tools including but not limited to Sprinklr and Adobe Analytics.
Preferred Qualifications
Experience with Emplifi software.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.
National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.