Senior Manager, Marketing (Product Strategy)
Apply Now Apply Later Job ID 10084311 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Mar. 27, 2024Job Summary:
Formulate consumer centric product strategy (including long range, tentpole, franchise, seasonal) that is commercially viable, driving franchise appeal, growing role of seasonal events to trigger visitation, answering consumer insights and in line with HKDL strategy & priorities.
Define event positioning with multi years strategic intent that inspire the Entertainment/ product experiences and later manifest the creative platform development
Develop Hong Kong Disneyland (HKDL) fandom strategy for strategic franchises (Duffy, Mickey, Marvel) and identify potential franchises to drive HKDL brand stickiness and revenue. Partner with Commercial teams & departments to portfolio manage franchises with commercially viable support model.
Effectively present the product strategy in respective seasonal event brief and franchise activation brief to stakeholders
Bridge commercial team with the product development, with clear articulation of the product strategy and target audience. Integrate commercial team’s points of views and influence the product development to achieve the commercial agenda.
Integrate and seek in-advance input from market team, Magic Access team and commercial teams to develop the overarching commercial strategy to inform by-market go-to-market strategy and commercial team to develop the commercial plan.
Critically evaluate the commercial plan, the event positioning & by-market brief
Lead product strategy team to align and commit to the strategy, and proactive in delivering solutions.
Job Requirements
University graduate, major in marketing/ business
At least 10 years of experience of relevant experience
Strong leadership and Team playing with outstanding multiple stakeholders’ management skills.
Good Marketing sense and product experience sense of examining product experiences from consumers, commercial and marketing perspective.
Good strategic, analytical skills and attention to details
Strong proactiveness to take initiatives to raise questions to relevant people and understand business perspectives
Able to promote teamwork, foster teamwork among co-worker and internal clients.
Excellent communications skills, influencing skills, stakeholder management skills and problem-solving skills
Fluent in English
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.