Associate Manager, Marketing (Regional Market Communication, 1-year contract)
Apply Now Apply Later Job ID 10058400 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Jun. 07, 2024Job Summary:
Reporting to the Marketing Manager, this position will be responsible for leading the communication and activation for international markets.
Job Responsibilities:
- Develop and execute integrated communication plans for international markets, including social media management, influencer engagement, paid media strategy, and mall activations.
- Implement impactful marketing activation initiatives on key social media platforms such as Facebook, Instagram, and occasionally TikTok.
- Collaborate closely with creative, media, social, and digital agencies to ensure seamless execution of plans and maximize effectiveness.
- Continuously monitor and evaluate the performance of social channels and campaign metrics, driving continuous improvement and staying ahead of trends.
- Generate insightful reports and strategic recommendations to optimize future initiatives and maximize ROI.
- Assist in budget management to maximize ROI and allocate resources effectively.
- Act as a brand guardian, proactively supporting different lines of business (LOBs) by developing and implementing creative assets for communications related to HKDL resort initiatives, including Distribution Marketing, Hotel, Merchandise, Food & Beverage, PR, Technology & Digital, and HR, among others.
Job Requirements:
- Bachelor's degree in marketing, business administration, marketing communication or relevant disciplines
- Min. of 6 years working experience in PR, marketing or communications industry with solid experience in international marketing promotion, SEA market in particular
- Solid background in Advertising & Marketing Communications with previous experience in MNC or large corporate, preferably with regional scope
- Hands-on experience to manage social media platforms with abilities to perform post-campaign analysis
- Strong project management and executive presentation skills with excellent time management and prioritization abilities to work under fast-paced environment
- Proficient in English, Cantonese, and Mandarin with additional Asian languages as advantages
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.