Marketing Manager, Strategy
Apply Now Apply Later Job ID 10079940 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Feb. 16, 2024Job Summary:
- Conduct business reviews and apply the learnings into business strategies and plans, develop Annual Marketing plan and by-campaign brief to achieve business goal; formulate and drive Go-to-market strategies and plan to build Hong Kong Disneyland (HKDL) attendance and revenue through driving visitation and spending.
- Establish partnership with Marketing functions and working teams (Activations, Customer Engagement, etc.) to implement marketing plans and deliver various initiatives.
- Understand the trend of entertainment industry and evolvement of consumer needs across different segments, to develop insights and drive actionable next step to cope with the changes.
- Articulate market insights and identify business potentials for driving business growth through incorporating multiple sources of data and information.
- Manage and develop annual budget plan and by-quarter budget forecast.
- Evaluate performance against KPI, partner with Consumer Insights to: (1) develop consumer understanding initiatives (e.g. focus groups) ; (2) track campaign performance and brand health measures ; (3) evaluate potentials to tap various consumer segments
Job requirements:
- Bachelor’s degree holder, major in marketing or business
- 8 years of marketing experience (including at least 5 years of Profit and Loss (P&L) management responsibility)
- Marketing experience for top-notch Fast-moving consumer goods (FMCG) brands or fast-paced work environment
- Substantial understanding in the rationale and professional interpretation of consumer researches.
- Strong interpersonal skills to interact with a broad range of stakeholders internally and externally.
- Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential.
- Strong leadership and analytical skills.
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.