Assistant Manager- Business Analytics, Content Studio
Apply Now Apply Later Job ID 10081085 Location Mumbai, India Business The Walt Disney Company (India) Date posted May 02, 2024Job Summary:
About the Role:
We are central team that is applies analytics across platforms to derive consumer insights. These insights are shaping the decisions on consumer and content strategy on our subscription and freemium business on Disney+ hotstar. We are also responsible for tracking the network health and solving for overall network share growth on TV side.
Key Responsibilities:
- Build deeper understanding of consumer across TV and Digital platforms
- Query and mine the large volumes of data to identify patterns in consumer behaviour and profile
- Leverage analytics to size growth opportunity and identify targets
- Build data driven insights that help actionable recommendations on content, programming, and scheduling
Performance Measures:
- Actionable insights generated
- Viewership and market share growth (reach and engagement) on TV
- Viewership and subscription growth on Disney+ Hotstar
Qualifications:
- MBA from premier B-School (with engineering, stats/maths background preferred)
- 2+ years of analytical experience
- Proficiency in querying language (SQL)
- Strong analytical skills to mine insights (Excel a bare minimum must)
- Expertise in data led storytelling is a plus
Personal Attributes:
- Ability to multi-task
- Comfortable in dealing with ambiguity and extract clarity
- Agility to turn around analytical outputs on a short notice
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).