Senior Business Analyst - CSI

About the Role:

You will be part of Consumer Strategy and Innovation (CSI) team – A business analytics and consulting practice that partners with business units to enhance the value for consumers and customers through technology and innovation. You will be driving the strategic thinking for content and monetization with data backed insights to shape the business and brand. You will collaborate with key stakeholders from business heads, sales teams, content editors, to technology partners, SMEs to solve for high priority challenges and optimize business opportunities.

Context:

We’re rapidly moving into a world defined by big data. Technology is changing the world of entertainment. Consumption data, sales spends, digital conversations, culture studies together reflect their changing behaviours, hopes, fears, anxieties, aspirations. These consumer insights supplemented with a deep understanding of business objectives, competitive landscape, opportunities and threats in the ecosystem are the key to unlock the future. So, if you’re passionate about business strategy, enjoy problem solving, undeterred by complexity and have an analytical bent of mind, you want to be a part of the CSI practice.

Key Responsibilities:

• Data Analytics: Develop in-depth understanding of business, consumer and content using various tools, platforms, viewership & consumption data
• Consumer Strategy: Work with vast quantities of unstructured data, apply analytical lens and unearth relevant insights and recommendations to solve business problems for India
• Content Curation & Creation: Analyse, identify, and apply evolving trends across categories, competition, and consumers to shape content
• Brand Protection: Identification and analysis of threat to business, leadership, and network channels to ensure timely escalation and intervention
• Thought leadership: Develop capability and projects that allow for the practice to remain future ready
• Develop queries and dashboards across tools to collate and distil insights, monitor crisis, and stay connected with the consumers
• Partner with key stakeholders, co-create opportunities for growth, address business challenges and service BUs with high integrity and discipline

Performance Measures: 

• Business Impact: Providing insights & strategic intelligence that enable business growth 
• Innovation: Develop novel systems to enable data led decision making efficiently 
• Thought Leadership & High Potential Narrative Formulation
• Brand Protection

Qualifications:

• PG from reputed institutes

Knowledge and Skills:

• Native proficiency in reading and writing in Telugu
• 2 + years of work experience 
• A strong understanding of the digital and social media landscape and key platforms is required
• Training for using various analytical tools will be provided. Post that the candidate will be expected to work hands on with the tools culling insights. 
• Exposure to data analytics is essential. 
• Working knowledge of basic regression techniques and their implementation on R/Python is desirable 
• Exposure to managing and servicing C-suite stakeholders is desirable
• Experience in brand marketing, agency roles with exposure to consumer insight mining will be helpful 
• Experience in social listening will be an advantage 
• Ability to present data in formats useful to line/business is desired 
• High personal impact and exceptional written and oral communication skills. Articulating the stories that lie within the data is a key facet of this role. 

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. 

Join us, and let's continue to inspire a billion imaginations.