Associate Director- Business Analytics, Content Studio
Apply Now Apply Later Job ID 10055167 Location Mumbai, India Business The Walt Disney Company (India) Date posted Apr. 15, 2024Job Summary:
Key Responsibilities:
Build deeper understanding of consumer across TV and Digital platforms
Query and mine the big data to identify patterns in consumption and profile
Apply analytics to size growth opportunity and identify targets
Build data driven insights that help actionable recommendations on content, programming, and scheduling
Develop analytical approaches to the business problems
Manage analytical resources with a single focus on drive consumer and content insights
Present findings to the leadership and help drive insights backed narrative
Performance Measures:
Actionable insights generated
Subscription growth on Disney+ Hotstar
Consumption growth (reach and engagement)
Qualifications:
MBA from premier B-School (with engineering, stats/maths background preferred)
5+ years of analytical experience
Proficiency in querying language
Proficiency in building dashboards (Tableau preferred)
Expertise in data led storytelling
Strong analytical skills to mine insights (Excel a bare minimum must)
Strong interpersonal skills (Ability to manage business leadership level stakeholders)
Personal Attributes:
Ability to multi-task
Comfortable in dealing with ambiguity and extract clarity
Agility to turn around analytical outputs on a short notice
About The Walt Disney Company (India):
Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).