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Manager-Content Strategy & Scheduling, Star Sports

Apply Now Apply Later Job ID 10075700 Location Mumbai, India Business The Walt Disney Company (India) Date posted Mar. 20, 2024

Job Summary:

About the Role:

Star Sports is the leading sports broadcaster in India. It offers a wide variety of sports content, broadcasting all major sports events such as IPL, ICC, Premier League, Pro Kabaddi, Wimbledon etc. Star Sports has redefined sports broadcasting in India with extensive cricket coverage, including domestic and international matches. It also offers several regional channels in different languages to cater to the diverse linguistic audience in India. We serve high quality content to millions of customers with world class technology and production. As an incumbent in this role, you will work closely with the Acquisition Team and would like the team to be equipped in designing meaningful recommendations that help us serve our fans better.


Star Sports is a key catalyst in espousing a multisport culture in India. Over the past 5 years, it has invested in and partnered with key stakeholders to popularize sports beyond Cricket. You will play a crucial role in supporting the smooth functioning of our organization. If you are passionate about sports and want to create a direct impact on viewership of Live sports as well as surround programming, this role is for you. The role requires the person to understand working on BARC data and the ability to distil relevant insights from data. The role also requires the person to have an understanding and awareness of what is happening across the World of sports.

Key Responsibilities:
•Analysing channel and program specific data to help create better content basis viewership trends, markets, target groups and competition performance.
•Regular presentations to be made by studying marquee and emerging properties to provide business with actionable inputs.
•Understand changing market trends of TV consumption and assist in special strategic projects through data analysis and put forth key pointers to generate/validate ideas.
•Study industry trends, competitor schedules and develop strategies to maximize audience viewership and retention.
•Collaborate with content teams, acquisitions, and operations to align scheduling with business objectives.

Performance Measures:
•Business Impact: Providing strategic inputs that enable growth in viewership of live sports and surround programming.
•Regular reports on performance of key sports properties and impact of key initiatives recommended.
•Identifying strategic levers for growth of viewership and implement it in scheduling strategies.

•Minimum qualification: MBA from a reputed institute.
•Minimum 5-7 years of post-graduation experience.
•Understanding of media industry and knowledge of working on YUMI (BARC) software.
•Consumer data interpretation skills: experience in studying large sets of data on Excel.
•Comfortable with working in a dynamic and fast paced environment.
•Knowledge of the current sports environment in India and Worldwide.

Personal Attributes:
•Data and Insights Driven decision making.
•Avid Sports enthusiast.
•Ability to thrive in a dynamic, high paced and ambiguous environment.

About Star Sports
The Star Sports Network is home to several leading domestic and international sports with 17 channels broadcasting premier sporting events which include cricket coverage under the purview of the TATA Indian Premier League (IPL), International Cricket Council (ICC), Board of Control for Cricket in India (BCCI), Cricket South Africa and Asian Cricket Council (ACC); VIVO Pro Kabaddi; Football under Hero Indian Super League (ISL), Premier League; and Wimbledon amongst others.

About The Walt Disney Company (India):

Star India has defined the Indian media landscape for more than 30 years, and is one of the country’s leading media conglomerates, reaching more than 700 million viewers a month on TV across India and over 100 other countries.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Star India Pvt Ltd (SIPL), which is part of a business we call The Walt Disney Company (India).

Apply Now Apply Later

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