Associate Manager, Strategic Growth - Hulu
Apply Now Apply Later Job ID 10096872 Location Santa Monica, California, United States Business Disney Entertainment Television Date posted Oct. 08, 2024Job Summary:
Job Summary:
Hulu’s Strategic Growth team is seeking an Associate Manager, Strategic Growth to develop and deliver Premium Add-on growth initiatives that drive Hulu’s most critical KPIs, ranging from product launches to our flagship promotions. In this role, you will collaborate with teammates from marketing, product, finance, and data analytics to identify, define, and execute top priority projects for Hulu’s subscriber and operating income growth. The right person for this job is someone who combines a strategic mindset with analytical chops and a considerable interest in entertainment to confidently lead cross-functional workstreams. If you are someone who is passionate about crafting and executing ideas that will continue the transformation of our media landscape, then this is a phenomenal role for you.
Responsibilities:
Manage marketing efforts across Premium add-on partnerships (Max, STARZ, Cinemax, Paramount+ with SHOWTIME) to maximize subscriber growth and engagement
Support a key set of content partner relationships to bring campaigns to life across all phases of the subscriber and partner lifecycle (e.g., subscriber acquisition, engagement/retention, marketing initiatives, and partnership management)
Accountable for campaigns activation, execution, approvals between internal and external teams, and performance tracking
Work cross-functionally to secure opportunities for Add-ons marketing exposure; develop and route creative and bring campaigns to market
Monitor performance of implemented strategies in partnership with finance and data teams to inform future strategies
Keep a finger on the pulse of current and upcoming new programming from Hulu and Premium Partners to identify priorities for promotion
Develop executive-ready presentations that succinctly communicate the strategy and go-to-market plan and performance to business leaders
Minimum Requirements:
Minimum of 3 years of cross-functional marketing experience (e.g. strategy, planning/execution, operations, go-to-market, partner management), either with direct-to-consumer products or services
Exceptional quantitative & analytical abilities and proficiency in Google Suite and Microsoft Excel and PowerPoint
High level of curiosity and self-motivation in digging deeper into data / trends and driving impactful insights
Excellent verbal and written communication skills with the capability to interact across all levels and support decision-making
High level of partner management and interpersonal skills
Exceptional attention to detail and the ability to produce accurate, high-quality work
Proactive by nature and comfortability with problem-solving and navigating through ambiguity
Ability to multi-task in a dynamic and fast-paced environment
Highly collaborative with a team-first attitude
Preferred Experience:
Experience in media, tech or with subscription business models
Proficiency with common reporting tools (Tableau) are a plus
Required Education:
Bachelor's degree
Preferred Education:
Major in Business, Marketing, Finance, Economics, Commerce, Engineering, Mathematics or another quantitative field
The hiring range for this position in California is $94,200-$126,200 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu, LLC, which is part of a business we call Disney Entertainment Television.
Hulu, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.