Associate Marketing Manager, Originals (Hulu)
Apply Now Apply Later Job ID 10102919 Location Santa Monica, California, United States / Burbank, California, United States Business Disney Entertainment Television Date posted Oct. 11, 2024Job Summary:
Hulu is seeking an Originals Associate Marketing Manager within the Hulu Originals Marketing Team who will support our animated and scripted slate of Original series. We are looking for a strategic marketer who will ideate and support creative thinking on Hulu Originals campaigns. You will bring your love of animation and entertainment combined with a desire grow your brand-building expertise, media-savvy, and creative insight to build outstanding campaigns that drive awareness and engagement of Hulu Originals. The candidate will support the marketing lead for Hulu Originals across all titles and should be highly organized, ambitious, disciplined, and able to work effectively cross-departmentally to understand key players, communicate effectively among them and gain buy-in. This position requires you to hit the ground sprinting.
Primary Responsibilities:
- Support the development of strategy, positioning, and target audiences for Hulu Original animated and scripted series. You will support the socialization of the marketing strategy across all integrated departments, as well as key partners including executive teams, development, and producers/creators.
- Manage cross-functional team planning to develop and execute 360 campaigns, including You will collaborate with creative partners and cross-functional teams to deliver assets for the campaigns.
- Attend and organize key meetings, developing campaign recaps and updates, and using project documents (marketing trackers, timelines, status reports, budget reviews, etc.) to ensure execution against goals.
- Work with external marketing partners/agencies to develop and implement “big idea” marketing initiatives and apply them across digital, social, paid media, earned media, etc.
- Ensure resources are prioritized by managing and driving key deadlines and deliverables across cross-functional teams.
- Execute marketing plans that extend and enhance our ability to reach new and existing audiences and reach show specific & company goals
- Analyze the effectiveness of media and marketing data to better optimize spend and performance across various marketing channels.
- Track budget and spend
- Investigate and track industry trends and innovative media opportunities to optimize future campaigns
Basic Qualifications:
- 3 years minimum of relevant experience in marketing original entertainment content and a proven history of executing content marketing campaigns
- Interest in animation
- Ability to think strategically and creatively
- Self-starter, curious mindset, and a willingness to learn
- Strong analytical and reporting capabilities
- Proven understanding of media/advertising and entertainment marketplace
- Ability to partner with multiple constituencies in a team environment
- A strong creative eye and presentation skills
- Client and/or Agency experience a plus
- Computer proficiency; highly skilled in PowerPoint and Excel
- Excellent work ethic and a positive, can-do attitude
- Exceptional attention to detail and follow-through
Please note that this role is currently located in the Santa Monica offices. The team is expected to transfer to Burbank in 2025.
The hiring range for this position in Santa Monica, CA is $78,200 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
About Disney Entertainment Television:
Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company’s streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television’s creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television’s programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children’s & family categories.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Hulu Enterprises, LLC, which is part of a business we call Disney Entertainment Television.
Hulu Enterprises, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.