Marketing Manager (International market)
Apply Now Apply Later Job ID 10086890 Location Lantau Island, Hong Kong Business Hong Kong Disneyland Resort Date posted Apr. 24, 2024Job Summary:
Formulate and drive Go-to-market strategies and plans across individual markets to build Hong Kong Disneyland (HKDL) attendance and revenue through driving international visitation and spending
Conduct business reviews and applying the learnings into business strategies and plans
Establish partnership with Marketing functions and working teams (Activations, Customer Engagement, etc.) to implement marketing plans and deliver various initiatives
Staying on top of the dynamics of the markets’ macro, economic, and political changes impact the shift in destinations and translate them into impact on consumer behavior in spending, travel and destination shifts.
Understand the dynamics of travel industry via actively reaching out to industry players and relevant internal stakeholders, to develop insights and drive action to cope with the changes
Articulate market insights and size the market potentials of various international markets for driving strategic priorities of markets through incorporating inputs from Revenue Management and Analytics’ market demand projection, Consumer Insights’ research, Sales’ intelligence, etc.
Develop annual budget plans and by-quarter budget forecast. Portfolio-manage investments among markets and re-prioritize resources when the markets’ situation changes.
Partner with Consumer Insights to: (1) develop consumer understanding initiatives (e.g. focus groups); (2) track campaign performance and brand health measures; (3) evaluate potentials to tap various consumer segments
Job requirements
Bachelor’s degree holder, major in marketing or business
8 years of marketing experience, including at least 5 years of regional position with Profit & Loss management responsibility
Knowledge within the tourism industry will be an advantage
Good analytical skills in data interpretation and higher order of thinking skills to articulate and draw conclusions between diverse facts and abstract situations which may be pointing at different direction
Strong media know-how to derive media brief and assessment on media recommendations.
Strong creative judgment (including conceptual and copy) for evaluating recommended creative works.
Excellent stakeholders' management skills and project management skills
Fluent in English
HKProfessional
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About Hong Kong Disneyland Resort:
Hong Kong Disneyland Resort offers unforgettable, culturally distinctive Disney experiences for guests of all ages and backgrounds. Filled with your favorite Disney stories and characters, Hong Kong Disneyland Resort offers guests the opportunity to explore eight diverse lands that are home to award-winning, one-of-a-kind attractions and entertainment. Complete your adventure with stays at the resort’s luxurious Disney hotels. The magic doesn’t end at our doorstep; as a dedicated member of the local community that cares deeply about societal wellbeing, Hong Kong Disneyland Resort spreads its magic through community service programs that help families in need, boost creativity among children and families, encourage the protection of the environment and inspire healthier living.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with HK International Theme Parks Limited, which is part of a business we call Hong Kong Disneyland Resort.